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J'AIME January 2021

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Your local luxury lifestyle magazine

CO M P E T I T I O N Win

CO M P E T I T I O N Win £100 of soft furnishings WE HAVE TEAMED UP WITH LICHFIELD-BASED INTERIOR CHOICE TO GIVE AWAY A £100 VOUCHER TO SPEND IN STORE With more than 35 years of soft furnishings experience and two-and-a-half years of running a family business, opening a Lichfield showroom was a natural next step for Interior Choice. The first floor showroom above Sure Storage in Eastern Avenue, Lichfield, stocks all the leading fabric and blind brands as well as offering a design and fit service if required. Customers can choose from more than 6,000 options across curtains, blinds and wallpapers with tracks, poles, awning and automated blinds also available. Interior Choice aims to have the largest selection in the area and to compete with internet prices. Key brands include Romo, Voyage and Prestigious Textiles plus ILiv, Bill Beaumont, Curtain Express, Villa Nova, Luxaflex, Silent Gliss and ILiv Contract collections. All budgets are catered for, from entry-level express curtain and roman blinds to machine-sewn and bespoke hand-sewn products. Everything comes with a three year warranty, subject to fair usage rules, with a five year warranty on certain Luxaflex lines. All blinds are fitted with child safety devices as standard. If you’ve just moved into a new home or need your new purchases quickly then an express service means that some blinds and curtains can be delivered and fitted within seven to 10 days. And if you’re looking for blinds or curtains for a commercial premises then Interior Choice even has ranges designed specifically with your needs in mind which carry commercial grade specification. Visits to the 512sq ft showroom are currently by appointment only, which means that you can browse the collections with peace of mind. There is a seven day no-obligation booked appointment system in place. When you arrive you can park free of charge and will have exclusive, no obligation to purchase use of the showroom for up to two hours. No other customers will enter the showroom during your slot and refreshments will be available. During the friendly and personal consultation you will get to see lots of samples and will have all of the options explained to you so that you can choose the right option for your family and your home. NHS track and trace systems are in place and plentiful free hand sanitiser is available. Late night appointments are available to fit in around busy work and life schedules. Interior Choice is a family-owned and family-run local business with a reputation that is growing daily. They have become a five star rated Best of Lichfield approved supplier. If you’re looking for new soft furnishings then they could be the right choice for you. Interior Choice’s January sale starts on January 4, with 25% off selected ranges. Interior Choice, 1st Floor, Sure Store, Eastern Avenue, Lichfield, WS13 6UY, 01543 406162 COMPETITION WIN A £100 VOUCHER TO SPEND IN-STORE AT INTERIOR CHOICE. FOR THE CHANCE TO WIN, SIMPLY ANSWER THE FOLLOWING QUESTION: WHICH THREE KEY BRANDS DO INTERIOR CHOICE STOCK? Send your answer along with your name, address and telephone number via email to with Interior Choice competition in the email subject box. Entries must be received by midday on Friday, January 29. Terms and conditions apply. Visit for further details. 48

I N T H E N E W S Kick-start your weight loss A BALLOON PILL AND A GLASS OF WATER COULD BE THE ANSWER IF YOU’RE LOOKING TO LOSE WEIGHT THIS YEAR A slimming ‘balloon pill’ that can be taken with a glass of water has been introduced to Spire Little Aston Hospital in Sutton Coldfield. The Elipse ‘balloon pill’, developed by Allurion, works by filling the stomach and making the patient feel full more quickly and so enables them to cut back on the amount they eat. Unlike the gastric band, sleeve or bypass there is no need for surgery, a general anaesthetic or an overnight stay in hospital. Instead a small capsule that contains the balloon is attached to a thin tube and swallowed. Once it reaches the stomach an X-ray is taken to check it is in the correct position before the balloon is released and filled with up to 550ml of saline. Designed to deflate after four months before passing naturally through the body, the Elipse is aimed at people with a BMI of 27 or above in order to help them kick-start their dieting regime. The procedure is overseen by Consultant General Surgeon Mr Amir Khan who explained: “It isn’t a miracle pill, it still needs the patient to eat less and choose their foods more wisely, but it is a great aid to those who are serious about weight loss. “The balloon will reduce the hunger pangs but the patient still has to show willpower and determination in order to get the very best results from the process. It may be that the patient is advised to stick to a liquid diet for a couple of days after taking the pill but they will then be able to move onto solid foods. “What is really important is that they use the feeling of fullness provided by the balloon to help them change their eating habits. Smaller portions and healthier options really are the key to success.” Patients lose an average of 10 to 15kgs (1.57 to 2.36 stone) in 16 weeks by using the balloon. Mr Khan is offering free virtual mini consultations on Thursday, February 4 between 4pm and 6pm. Call 0121 514 7034 for more information or to make an appointment. 49

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