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J'AIME MARCH 2020

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  • Ensure
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Your local luxury lifestyle magazine

B E AU T

B E AU T YBehind-the-scenesbeauty boostersFROM LASH BUILDERS TO SCALP SAVIOURS, IT’S TIME TO UP YOUR BEAUTY GAME WITH THEPRODUCTS THAT PRIME AND PERFECT. LISA PIDDINGTON INTRODUCES THE HARD-WORKINGHEROES FROM HARVEY NICHOLS BIRMINGHAMTHE SKIN FOOD: Elemis’ newantioxidant-rich Superfood Kefir-Tea Mist, £26, feeds your complexionwith aloe vera, coconut water and naturalprebiotics. It not only tones, soothes andprimes, but also locks make-up in placeand revitalises the skin throughout the day.THE ROOTSTRENGHTENER:Looking for soft, shinyand strong locks?Sisley’s RegeneratingHair Care Mask,£71, uses shea,macadamia, camellia andhazelnut oils to rebuildand intensely nourish the hair fibre.Its fresh fragrance is designed tocomplement the effectiveness of theactive ingredients.THE MULTI-TASKER: With itsadded benefits of organic neroli andvitamin C, Heaven’s Orange FlowerCell Renewal Hydrogel, £37, isdesigned to restore balance and maintainthe oil levels in the skin. It’s ideal as aneffective anti-aging solution and makesthe perfect base for your foundation.THE LASHBUILDER: MarcJacobs BeautyVelvet Epic LashPrimer, £25, maximises thebenefits of your favourite mascarafor a fuller, more dramatic look.The soft-beige colour makes it easyto apply evenly from root-to tipwhile the conditioning base leaveslashes feel luxuriously soft andhealthy.THE SCALPRESCUE: Try ESPA’sPink Hair and ScalpMud, £34, for anintensive mineral-richtreatment mask thatdeeply conditions andnourishes. VitaminC-rich watercress and red clay soothe the scalp,while apricot kernel oil conditions to help promotestronger, manageable hair.THE MAKEUP PRIMER: The oilfreeFenty Beauty Pro Filt’r InstantRetouch Primer, £24, smoothes awaythe look of pores, visibly evens toneand texture, and instantly absorbs shinewithout feeling dry or chalky. That meanssmoother foundation application andlonger makeup wear. Win win.THE LIPPLUMPER:Stila’s LushLips WaterPlumping Primer, £16,keeps your pout looking andfeeling full and fabulous.Ultra-fine spherical powdersand mineral pigments ensurelipstick stays true throughoutwear, while an anti-ageingcomplex plumps for a moreyouthful appearance.ALL PRODUCTS FEATURED ARE AVAILABLEFROM THE BEAUTY HALL AT HARVEY NICHOLSBIRMINGHAM, THE MAILBOX, AND ONLINE ATHARVEYNICHOLS.COM.48

Take a browCO M P E T I T I O NJ’AIME HAS TEAMED UP WITH ONE OF THE MIDLANDS’ LEADING SEMI-PERMANENT MAKEUPARTIST AND BROW SPECIALISTS CATHY BROWN TO OFFER READERS THE CHANCE TO WIN AMICROBLADING OR SEMI-PERMANENT BROW TREATMENT WORTH UP TO £395Imagine waking up every morning without havingto spend time to pencil in your eyebrows, perfectingyour eye liner, lip liner or covering a scar before yougo out and start the day.When applied correctly, semi-permanent makeup isdesigned to subtly enhance your natural features andput back what Mother Nature has forgotten or takenaway over the years. Eyebrows can be brought backto shape and sparse areas of growth filled in, withindividual strokes to imitate hairs.Based at the Mitchell’s Centre in Sutton Coldfield,Cathy Brown has a wealth of experience in helpingclients to restore their appearance and improve theirconfidence with the help of semi-permanent makeupand microblading.Cathy offers a wide range of enhancements, fromhairstroke or powder ombre effect brows to lipblushes and eyeliner, all of which give the addedconfidence of knowing your makeup or brows willstay in place all day long. Before any treatment starts,Cathy will first draw on and agree the colour toensure the perfect result for each client.Cathy is also an expert in medical tattoo treatmentssuch as areola reconstruction, scar camouflage andvitiligo, carefullyselecting pigmentcolours to blend withthe surrounding area.Cathy says: “Manypeople think oftattooing as beingharsh and stark,but with the latestdigital technology ,CATHY BROWNfine nanoblades anda perfect pigmentrange, my work is credited as being soft, natural andtimeless rather than being an on trend fashion look.“Having been an elite trainer for many yearsfor Nouveau Contour, I’m delighted to be anambassador for the Italian brand Biotek, as well asa master semi-permanent makeup trainer for theBIrmingham academy Your Beautique training,where I love helping students embarking on theircareers.”For more information and to see examples of Cathy’swork, find Cathy Brown SPMU on Facebook or onInstagram @cathybbeautyTHE COMPETITIONFOR YOUR CHANCE TO WIN A MICROBLADINGTREATMENT OR SEMI-PERMANENT BROWTREATMENT, SIMPLY ANSWER THE FOLLOWINGQUESTION:WHICH ITALIAN BRAND IS CATHY ANAMBASSADOR FOR?Send your answer, along with your name, address and telephone number, byemail to competitions@jaimemagazine.com with Cathy Brown competition asthe email subject. Entries must be received by 5pm on Friday, March, 27 and ourwinner will be notified by Wednesday, April 1.Terms and conditions apply. The prize must be taken by August 1, 2020,no alternative treatment offered and the prize is non transferable, and notredeemable for cash or other prize. The treatment is only available at CathyBrown at Mitchell’s Centre, Sutton Coldfield. A patch test is required priorto treatment. The winner should have no previous microblading or browtattooing carried out elsewhere, must be aged over 18 and with no medicalcontraindications. Visit www.jaimemagazine.com for further details.49

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